July 2018 Issue #19 July 2018 Issue #19 4Guys - Page 51

RUFSKIN To celebrate 15 years of denim, sportswear, swimwear, underwear and acces- sories, men’s fashion label, Rufskin, took to Central America to find the per- fect background for its 2018 swimwear campaign in Montezuma, Costa Rica. Based out of San Diego, California, Rufskin embraces the recreational use of cannabis in a sophisticated way with prints from botanical drawings to a glori- fied gold hemp leaf. They also feature a “Hawaiian” print to celebrate surf cul- ture in both California and Hawaii – two of the most famous surf destinations in the world. Rufskin’s limited edition swimwear features the brand’s most popular cuts and shapes, and can be found online at rufskin.com, at the Ruf- skin flagship boutique in San Diego, California, and select at stores worldwide. 51