July 2018 Issue #19 July 2018 Issue #19 4Guys | Page 12

BALMAIN
2019 Resort Collection
See the extensive gallery of Balmain Men’s Resort Collection 2019 by Olivier Roust-
eing leader of the French brand.
As usual, Rousteing wrote a letter for all Balmain’s fans out there, announcing
“This campaign, shot below a never-ending sky and atop one of the many parking
ramps that ring the edges of Paris, offers a new setting for those more accustomed
to seeing #Balmain’s models posed in Haussmanian flats, countryside chateaux or
postcard-perfect views of the capital—but this banlieue locale is, of course, just as
French as the others.”
The complete collection announced –coming soon– is divided in groups, like the
sportswear, casual wears and formal gear, also including bags, sneakers and tennis
shoes.
“Last weekend, while we were shooting this collection, I overheard someone men-
tion how “very Olivier” many of these looks are. He was right. These definitely are
styles that reflect the way I live my life, with a mix of easy-meets-structured silhou-
ettes, perfect-for-evening black ensembles and riffs on classic Parisian codes. More
broadly, I believe that this offering is inspired by the way that I see my generation
dressing today and by how confident young men from all parts of the globe are now
intent on pushing boundaries, while looking for more interesting fashion alterna-
tives.”
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