Glimpses
MARCOLIN
AND DSQUARED2
CONSOLIDATE
THEIR
PARTNERSHIP
Marcolin Group, a worldwide leading
eyewear company, and Dsquared2
today announced the early renewal of
an exclusive license agreement for the
design, manufacture and worldwide
distribution of Dsquared2 sun and
optical eyewear.
HOYA VISION CARE LAUNCHES
PHOTOCHROMIC LENS BRAND SENSITY
Ally of the Independent eye care
professional, HOYA Vision Care
announced today the U.S. launch of
Sensity, a brand differentiating
photochromic lens technology.
“The only way for independent practices to overcome commoditization and
price erosion is for HOYA to provide
them with new technology that is not
available anyplace else,” said Barney
Dougher, President of HOYA Vision
Care, North America. He continued,
“Sensity is not a ‘me too’ product. It
has distinctive technological advances
in its processing and performance that
will provide pointsof differentiation
for independents that will make
their patients happy.”
Photochromic lens wearers are often
disappointed with the inconsistency
of lens activation and fade back performance at different times of the year.
This is an issue particularly with people
who live in distinctive four-season
climates. Sensity has StablightTM
Technology which ensures the lenses
perform consistently in varying climates
44 Optical Prism | July 2016
and temperatures. Previously launched
in the U.K. and Europe, Sensity has
received an excellent reception from
eye care professionals and patients.
Of particular note is the pleasing
aesthetics of the colors. In the European
market brown is the predominant color
of choice, 8 out of 10. In the U.S. market
it is nearly the exact opposite. ECPs
and patients will be very impressed
with both the gray and brown colors,
though the brown is particularly
appealing. Focus group participants
in the U.S. are excited and several said,
“Brown will be the new gray!” In addition the color contrast for the wearer
with brown is big improvement as well.
A full line of free form progressive
and single vision lens designs, materials and anti-reflective treatments are
available. Sensity will be a premium
product, though loyal HOYA accounts
will be offered introductory pricing
that will be on par with other
photochromic brands.
www.hoyavision.com
The agreement extends the current
partnership duration until 2021. The
collaboration between the two companies, which began in 2008, illustrates
the willingness to mutually engage in
the further development and internationalization of the brand.
Giovanni Zoppas, CEO Marcolin Group,
affirmed: “Dsquared2 holds a specific
position in our brands portfolio due to
its uniqueness and high versatility.
During these years of collaboration, as
we took a path together, we believe in
the core business development and
will follow them in their strategy. Our
partnership will be increasingly close
and strong both in terms of product
development and definition of the
marketing strategies”.
Dean and Dan Caten declared: “After
almost 10 years of collaboration we are
excited to announce the renewal of our
partnership with the Marcolin Group.
We are strongly convinced that this
collaboration will bring great results
to our common business thanks to the
new projects we are working on together”.