July 2012 Bonus Issue - Page 18

Give Your Employer A Bonus From ScareTheHellOutOfUnemployment.com “Everybody likes something extra, for nothing.” - William Wrigley, Jr. William Wrigley Jr. may have been a marketer ahead of his times as he when he realized the power of giving people a little extra for their money. In the late 1890s he started selling the soap his father’s company made. In order to encourage customers to buy their soap from him he also offered free baking powder with each purchase. Customers loved this idea and kept coming back to Wrigley for their soap (and free baking powder).