Juicebox Winter. 2014 | Page 57

TEXT : ELIZABETH FOWLER

THEEX-CENTRICS

MODELS PREPARE FOR SHOWTIME BACKSTAGE AT HENRY HOLLAND S / S ’ 14
‘ Funnily enough we are working on a piece for our February issue on the subject of the future of the shows . I think you can argue it both ways . My feeling is that we certainly need fashion shows but there could be far fewer . They are also very time consuming and expensive to attend ,’ said Alexandra .

EVERYONE HAS A BLOG AND THINKS THEY ’ RE ENTITLED TO BE AT A FASHION SHOW
Fashion week , which was first established in New York in 1943 , remains today the opportunity for designers and brands to showcase their talent to the world . Whether we wish for fashion week to be rekindled in the form of its original purpose , or whether it is simply the case of accepting it how it is , one thing is for definite : there is a lack in appreciation which could potentially threaten the future of fashion week , and one can only hope that a more thorough education on the historical aspects of fashion will be compelling enough to establish a more valued perception .
Many moons ago , fashion week was an event hosted simply to showcase fashion and the talent of some of Britains finest designers , it seems that fashion week has become a spectacle , a circus of sorts , for the people not the clothes themselves . For one week , the cobbles of Somerset House become the stomping ground for fashion nobodies pretending to be fashion somebodies . How do you spot these fakers you ask , its easy just look out for these four tell tale signs .
EXTENSIVE LOITERING :

These people live in hope that they ’ ll be “ discovered ” or land themselves a place on a high-flying street style blog , ambitious huh . They ’ re nowhere 1near important enough to be invited to any shows , so the likelihood is they will spend their entire day / week stumbling around the infamous cobbles , so if you spot a couple of faces you recognize but can ’ t put your finger on where you know them from its probably because you don ’ t , you just saw them doing the same thing 2 days prior .

‘ COMICAL ’ FASHION TEES :

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The rise of the ‘ ironic ’ fashion tee has , believe it or not , had one advantage ; it makes these nobodies stand out like crazy . “ Too bad I can ’ t afford a real Celine tee , instead I ’ ll wear this comical ‘ Feline ’ tee to make people think I ’ m hip and don ’ t give a fuck ”. See also ; ‘ Comme Des Fuckdown ’ and ‘ Aint Laurent Without Yves ’ or perhaps most tragic ‘ Ballinciaga ’, totes hilar babe .
AN OUTFIT CONSISTING OF EVERY GARMENT THEY OWN :

A sure fire way to get spotted at fashion week ? Wear anything and everything in your wardrobe . We can ’ t guarantee you ’ ll be spotted 3for the right reasons but it does seem to be the method favored by most . People go out of their way to dress as outlandishly as humanely possible , which causes a few raised eyebrows , a few “ oh so chic ” ’ s but ultimately begs the question , do you seriously dress like this on a daily basis ? Like you ’ ve rolled in superglue and ran through Susie Bubbles ( and the entire neighborhoods for that matter ) wardrobe ? Well , each to their own I guess .

EXCLUSIVE BACKSTAGE ACCESS AT PAUL SMITH LFW S / S ’ 14
NON-STOP MENTIONING OF THEIR BLOG :

Lastly , they ’ ll be swaning around in ridiculously dark sunglasses thinking they ’ re the next Anna Wintour . In fact , they just spend their evenings 4copying news stories from vogue . com on to blogger . com in hope one day they ’ ll find themselves tucked front row between their new BFF ’ s Alexa Chung and Pixie Geldof . If ( god help you ) you have the misfortune of conversing with the fashion week nobodies , I suggest you mentally tally how many times they mention their awesome fashion blog or perhaps countdown how long it takes them to mention it , you never know it could make the conversation slightly entertaining .