TEXT : TIYA PRISCILLA ILLUSTRATIONS : MAYANG ADISTA PUTRI
BRITISHDESIRABILTY
Unique designs and heritage brands are putting British clothes into wardrobes around the world . This summer ’ s Diamond Jubilee and the London Olympics present a unique selling opportunity . But what exactly is that about the British fashion so desirable to overseas buyers ?
As London Fashion Week 2013 comes to a close and begins to fade away , among the international designers who sent their latest collections down the runway were a mass of British designers including well-known names such as Christopher Kane , Henry Holland and of course Vivienne Westwood whom all presented outstanding and emotive collections as well as up and coming talent such as Mary Katrantzou and Meadham Kirchhoff whom are becoming internationally successful with their exceptional collections .
British fashion has become increasingly popular across the globe , putting the nation well and truly on the fashion map and offering big opportunities for fashion outlets of all shapes and sizes , including designers who launched at Fashion week as this is the time that the world gets to receive the best and newest insight of upcoming fashion and designers . UK brand Heritage clothing is a leading player within the British fashion movement that has proven so popular over the past year . The ethos is simple , using traditional manufacturing techniques alongside the highest quality raw materials to create clothing of the highest calibre .
“
SO WHAT EXACTLY IS IT ABOUT BRITISH FASHION WHICH APPEALS TO OVER- SEAS BUYERS ?
”
Popular styles within the collection include Heritage Research Jackets , Knitwear and shirts with every piece within the collection subject to the same attention to detail and immaculate finish .
It ’ s difficult to say why heritage brands are starting to prove so popular once again in the United Kingdom , given that up until very recently people would turn their noses up at the thought of wearing what they considered to be “ old fashioned ” styles . However , with such a broad historical palette to choose from , it ’ s perhaps not surprising that younger designers are starting to look to the past in order to delivery stunning contemporary threads . British fashion is definitely becoming more popular overseas ; with the number of consumers searching online for British brands and retailers from outside of the UK has been growing . Keeping in mind that in today ’ s world , everything is just under the touch of a button meaning everyone from around the globe can simply go on online and flick through absolutely everything that the British fashion has to offer .
“ ”
I BELIEVE THAT SOME BRITISH DE- SIGNERS STILL STICK HIGHLY TO THEIR ROOTS IN TERMS OF PRODUCING THEIR COLLECTIONS .