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THE ACQUISITION OF EXPERIENCE HAS BECOME APPARENT IN THIS GENERATION
To say that our generation is fuelled with technology is true , but also generic . The acquisition of experience has become apparent in this generation . This year at V-Festival , I stood at the main stage waiting for Beyoncé four hours prior to her performance . The achy legs , dehydration and being surrounded by sticky people did not hinder the experience , but was merely part of it . Our generation is not principally about products but the experience . Exhibitions are becoming not only much more common , but more accessible and interactive . At the Biba exhibition in Brighton earlier this year , the public were able to leave a note for other exhibitors to read and for Biba themselves . This interaction transforms the idea of looking at imagery or clothes in a passive way , to something that is more dynamic and fulfilling . It was the ‘ Chloe Attitudes ’ exhibition at the Palais de Tokyo in Paris last year , which included a table of ten I-Pad ’ s holding different archives . This engaged more of the audience than the photographs that occupied the walls .
BURBERRY PRORSUM MENS SS14 DIOR AT HARRODS
GRADUATE FASHION WEEK 2012 , THE GREAT MENAGERIE POP- UP STORE SPONSERED BY ELLE
V-FESTIVAL CHELMSFORD 2013
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LIBERTY LONDON , ‘ THIS IS HARDCORE ’ WINDOW
AN EXPERIENCE DEFINES AND INSPIRES US MORE THAN A PHYSICAL OBJECT .
Pop-up stores and events are becoming more popular ; a concept that people want to experience for the short time is it available . LS : N Global says that ‘ Experience was once a part of luxury . Now , in many cases , it is luxury ’. If you were in London March / April then you would have no doubt seen Dior take-over the windows , lifts and top floor of Harrods . This was a 360 ° emersion experience , you could capture the spirit of Dior and connect with its narrative after being encompassed in their journey . Similarly , Selfridges ran ‘ The Silence Room ’, which was an immersive experience held in their Ultralounge , taking shoppers away from the hustle and bustle of shopping to unwind . Likewise , catwalks aren ’ t just to display the clothes , but a show where people engross themselves within a designer ’ s concept . Festivals today aren ’ t just for a bands fans or people who own a camper van enjoying the hippy lifestyle , but for an eclectic audience . The people to the left of your tent could be grungy teenagers , and to the right a generic family . Glastonbury sold out , selling 135,000 tickets in less than two hours . A paper ticket or a fabric wristband is more valuable than a product nowadays . An experience defines and inspires us more than a physical object . People want to share these experiences with others , and is essentially the purpose of social media . Instagram has been designed to take , edit and upload instant images that capture a moment .
As experience seekers , we are providing better events and developing new ways to create memories for the future generations . The future is being defined as Generation D , we have become accustomed to technology , but digital awareness will be embedded in its entirety . I have no doubt that Generation Y will create something inspirational to leave in our wake , whether it be tangible or not .
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