Juicebox Winter. 2014 | Page 16

TEXT : GEMMA ELLIOT AND STEPHANIE ABOAGYE PHOTOGRAPHY : SAM BATE

STEPINTOCOLOUR

A / W13 is well underway , and this is the time where we really start compiling our shopping list , for those cold days ahead ! Designers this season has taken a modern twist on the traditional colour trends for A / W2013 . They have mixed colours such as green , which is a huge colour for this season , and added various different tones to it . Emerald green , linden green ; which is a more yellow-based green and deep lichen green , which is a more nature inspired colour . All these tones have been a huge influence on the catwalk . Moving away from green and onto the deeper colours like blue and purple that also dominates the runway , these colours give us a colder icier feel . Combined with warm and pale tones and pastels , designers have used the mixture of these colours for confident women who want to revamp their winter wardrobe . Rich colours like red add a real spiciness and fieriness , as well as orange another tone , which shows the beautiful glow of the autumn . These colours can
defiantly make a statement this season .
JET BLACK : Black may set a classic look to your wardrobe but can be used as a standard tone for every season . Black tones can create a small but very dynamic contract with any statement piece . Across the fashion platform designers have created many effective collections within the black tones originally collaborating with many different bold colours .
CHOCOLATE BROWN : Indulge this winter in chocolate tones colours , these rich glamorous brown tones will transform your look as an alternative to black . It ’ s definitely a tone that could be used during the colder months as we delve deep into the new year . Setting up a whole new look for you these brown tones will generate a whole new side to your personality , creating zestfulness to your boudoir .
RED : A colour for this season that adds drama to any outfit . The brightness of the colour adds richness ’, warmth and is the colour of passion . High street shops like Topshop and River Island have all taken up the red colour trend and manipulated the colour to give two different tones from light to dark . The lightest tone being a fiery red sets a foundation colour and makes a statement with the boldness and the brightness of it in contrast to the darker tone of red , will instantly change your mood bringing out the more romantic and wild side . Invest in a colour that empowers and oozes confidence within you
AZURE BLUE : Blue is the key colour of the season , being predicted to last right through to until 2015 . Buy into the blue and buy a statement piece that will last . With cold mornings and even darker nights here to stay , wrap up warm with polo neck sweaters seen at Etro and Canali and crew neck sweats at Prada . If subtlety is your thing and you ’ re not ready to commit then head on down to Topman for their simple chinos and skinny fit jeans or American Apparel for their beanies . Remember blue is here to stay so whatever you purchase it can always be seen as an investment , even if it is that slim fit Lanvin shirt or the linen Paul Smith Blazer .
SLATE GERY : Grey is the new black . 50 shades of grey are taken quite literally this winter as designers across the runways vamp up the dull colour . Keeping it simple with lean tailored suits and slim coats at Dior Homme whilst button up cardigans were all over the Missoni and Nicole Farhi catwalks . If you ’ re looking for the perfect blazer or a smart suit for that NYE party you ’ ve been looking forward too , then get yourselves to Topman , Hentsch Man and Sartorial Rossi for some seriously chic tailoring .
BURGUNDY : Winter is here and its time to get festive . Red is forever associated with Christmas , from giftwrap and stockings to tinsel and red noses . It ’ s all about dark reds and muted tones this autumn as Burgundy is seen all over the runway . Maison Martin Margiela sent models down the runway in full block colour whilst crew neck sweaters were seen at Hermes and Louis Vuitton . Get festive and get shopping as H & M and The Kooples have plenty in store for you whether it ’ s a chic blazer or skinny fit trousers .