TEXT AND PHOTOGRAPHY : ANASTASIA SENROKA
ANTISTREETSTYLE
Do we follow fashion or do we follow each other ? Anastasia Senroka searches the streets in order to find out what fashion means to us .
Six weeks ago I set myself a task for Juicebox magazine , to go out and find some super british , eccentric street style to follow the theme of heritage and eccentricity for this issue . What I wanted to find out is where street style starts , is it something that we follow fashion for ? Do we spend hours watching London Fashion Week coverage , then go out , shop accordingly , and let it be known that we have done our research ? Or do we shop accordingly and then add a few original pieces of our own to make it look as though we are ‘ accidentally on trend ’ and in fact don ’ t follow fashion ? Because in a world where street style blogs are everywhere we look , and so often copied for ‘ inspiration ’, surely its something thats becoming irrelevant ? If street style is copied then surely the lack of individuality of it defeats the idea of it being original . Shouldn ’ t we all just become anti street style and get our fashion mojo back ?
WHAT I WANTED TO FIND OUT WAS WHERE STREET STYLE STARTS
With a million ideas about what street style is , where it comes from and if it is relevant , running around my head , I decided it was time to really take this project on . So I did my research into the S / S14 shows and picked out 3 key re-occurring trends to focus on . Now I knew what I was looking for , I took to the streets of London with a camera in hand in search of the trends- or elements of them- to find out if people really were conforming to what fashion tells them , or whether street style and originality does still exist .
With my 3 top trends in mind and Camden Town in my sights , I set off on my adventure and within 10 minutes i ’ d spotted Alice . A young girl sporting the pastel trend in a skater style dress , teamed with black platform dr . martin boots and thick black eye make up , the uber trendy shop assistant reminded me of a living doll . Pink , punky and pocket sized . When asked to describe her style , Alice said her clothing influences come from 90 ’ s music , hip hop and whatever she see ’ s is happening
in fashion . .