TEXT : ABBIE NIROOMAND , EMILY VINTER ILLUSTRATOR : MAYANG ADISTA PUTRI
BESTBRITISHBUYS
From trench coats to Doc Martens , we Brits know our fashion inside out . We have had our phases , as does everyone , but each year we manage to bring out the best of what we wear and rock it . With fashion moving so quickly , will we need to update our wardrobes with the next big thing ? If so , what will they be ?
Whether it be punk or the classic countryside look , we ’ ve been there and done it all . Through the years , we have each selected and cherished particular items that we simply cannot face throwing away . Will the trench coat always be the staple piece for Burberry ? Will we continue to be tied down to the fashion that was fashionable 10 years ago or will we continue to move with the times ? We all aspire to be something and look a certain way so it ’ s important that we look the part and keep with the trends . With trends constantly changing we need to know what will replace the Barbour jackets and Chelsea boots of our time . This is where the genius WGSN trend forecasting website comes in . Find out what you ’ ll need to keep yourself on trend for the future 10 years .
With technology constantly changing and adapting our lives on a daily basis , it is no surprise that the same occurs when we relate it to the relevance of the fashion industry . With that come breakthroughs in developing high performance materials that adapt to the change body temperatures and body shapes allowing us to feel comfortable in whatever we wear , whenever we wear it . Biodynamic materials will be what will transforms the clothes that we live in everyday in the existing future . This material will be present in leggings , tops , coats and sportswear .
Denim has been around for as long as any of us can remember and it will continue to do so . The common material is being used for more and more items . We now have
2014 WILL BE ABOUT KEEPING IT SIMPLE BUT SOPHISTICATED
denim jeans , coats , jackets , waistcoats , shirts , shorts and so on , but will they all still be fashionable in 10 years time ? Jeans go without saying , they are the best thing since sliced bread , but what form will the other items become ? After some serious research , it turns out that the denim shirt is most definitely still going to be extremely popular .
However , there will be additional aspects added to keep it looking fresh . The “ boyfriend ” look will still be relevant and on trend along side with the acid wash effect . Also tying and customising the sleeves , buttons and collar of the shirt will be reoccurring over the years , so make sure you don ’ t throw away any denim this year and get creative !
The leather jacket has been around for years , it is an item you will be able to find in any store when winter is approaching . However , this item is likely to soon be replaced by something quirkier and very versatile . The military bomber jacket is what we are expecting to make a massive hit in stores internationally . With a similar cut and shape to the beloved leather jacket but with low pockets and drawstrings , we have an American theme slowing growing on us . Luckily , we will never go as far as wear jogging bottoms outside of the house or gym but we most certainly are going to embrace the military style and give it that British twist .
LAKE BLUE AND SOFT ORANGE WILL BE THE TWO COLOURS TO LOOK OUT FOR
In terms of colour schemes , it is vital we get this right . There will not be any crazy colours or neon shades becoming a staple piece ( thank god I hear you say ), no , instead we are keeping it simple yet sophisticated . Lake blue and soft orange will be the two colours to look out for . By summer 2014 you can expect to see this palette slowing emerging in all the high street stores . It is expected to be particularly popular for accessories and footwear so make sure you don ’ t forget about looking out for them .
We have learnt that fashion does change and it is important to stay with the trends if you want to continue looking hot to trot . Staple pieces change and evolve , just as we do . Make sure you stay up-to-date and get creative with what you wear and you will stay looking fabulous for the next 10 years .
LAKE BLUE SOFT ORANGE