Juicebox Girls. Summer 2014 | Page 34

Pharrell X Adidias

Pharrell Williams along with his textiles company , Bionic Yarn , have teamed up with Adidas Originals to design a new collection that will be with us this summer . Bionic Yarn is a company that turns plastic debris from the sea into yarn and fabric . The man of the moment is without a doubt the perfect match for the multifaceted business that is Adidas , as he never fails to inspire .
I think it ’ s safe to say that the ‘ happy ’ singer has taken over the music world by storm . As that doesn ’ t seem to be enough he has started to ease his way into the fashion world with projects such as a perfume for Comme des Garcons , a denim line for G-Star jeans , sunglasses for Moncler and t-shirts for Uniqlo .
Also not forgetting that the guy is quite the snappy dresser – the infamous Grammy ’ s hat anyone ? This sassy item has even managed to bag itself its own twitter page with a staggering 21.9k followers . I don ’ t know about you guys but I ’ m pretty sure that ’ s the first time an inanimate object has made me feel inferior ….
So believe it or not it seems he has all of these fashion projects along with a heavyweight music title completely under control .
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