J U I C E B O X E X P L O R E S
ONE BY ONE 70 BERWICK STREET
“ One By One store is a unisex street wear / lifestyle store heavily influenced by fashion and street art culture . One By One store incorporates some of the most caught after ‘ blog worthy ’ collectables and luxury street wear garments as well ‘ tattoo lifestyle ’.”
Now this boutique is a one of a kind . Lifestyle store owner , Arabella Drummond found herself preferring to wear menswear clothing rather than your girly skirt or dress . Spotting a gap in the market , she opted to start her own boutique , making the items sold in her store unisex and accessible to women who do prefer the odd menswear bomber or oversized jersey . Good friend to Arabella , Callum Vincent , fashion stylist and buyer at ONE by ONE , showed JUICEBOX around the urban store . With knights covered in matte black paint stood side by side , ONE by ONE lifestyle boutique is no force to be reckoned with . Do they not only stock urban brands like , Elevate Ldn , Erlanger and other unique labels but also have a tattoo parlour downstairs for all who are addicted to the ink ! Soon to be transformed into a place where men can come in and get grooming as well as women - it certainly is a place where the guys ( and gals !) can get swagged out feeling like Rick Ross or like they have just fallen out of a TLC 90 ’ s video .
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