Judy's Affordable Vintage Digest Judy's Affordable Vintage Digest Issue 2 - Page 4

Greetings Retro Fans! And welcome to Issue 2 of Judy’s Affordable Vintage Digest. Before we begin, we want to say a humongous thanks to all of our lovely readers who made issue 1 such a success - we had over 1,000 views in the first two days alone. If you’ve not had a chance to have a proper read yet (shame on you!), Issue 1 is still available to read on Joomag here. But more importantly, what have we got for you to enjoy your cuppa with in this issue? Well, we think the content you’re about to read is our best yet. Read on for the ins and outs of tea parties and tattoos, a nose behind the scenes of the wonderful wholesalers who bring you the kilo sale, and of course, LOTS of twirling around in pretty dresses. A special thanks goes out also to our lovely contributors, including our Leeds traders, The Marvellous Tea Dance Company (who you can read a delicious recipe by on page 22) and last but not least, the super talented ladies behind Le Keux vintage and Miss Dixie Belle who both shared hair tutorials with us. Flick to page 24 and get preening. We can’t leave without one last thankyou. As we will be graduating in July, this is currently the last issue in the works for Judy’s Affordable Digest, and we want to thank Judy Berger for giving us the opportunity to share our love of retro with you all. She truly runs a fantastic business and it’s been an honour to be part of the family. So for now it is goodbye, but don’t forget you can tell us what you’ve thought of the digest at judysvintagemagazine@ gmail.com, and check out all things vintage at judysvintagefair.com. Happy reading! Digest HQ x What We’ve Been Buying This Month Jack Behind The Seams It’s been cold in Leeds recently, but I can’t wait for Spring to arrive so I can wear these cut off denim shorts I bought at a recent Kilo Sale. I went in with the intention of looking to stock up for the new season, so I’m pretty pleased with my bargain. Hello holidays! Johanna Shirts are always a great versatile item to have in your wardrobe, so I nabbed these two pretty blouses at a kilo sale and an affordable fair. I’m looking forward to wearing them casually thrown over jeans on library days, or tucked into a skirt for smarter occasions. Jenessa Is a skirt? Are they shorts? No, it’s a pair of classic 80s cullottes! I’m a sucker for a pattern so these cheerful red bottoms jumped out at me at a kilo sale. They’ll be a great addition to my wardrobe come festival season, or worn over tights while it’s still chilly. CREDITS Head Of Design,Photography and Branding:Jenessa Williams Head Of Content: Johanna Mangel Head Of Advertising:Jack Zelenka WITH THANKS TO Judy Berger, Emily Hughes, Caroline Pringle, Benjamin Woodhouse and Glass Onion, Chris Lambert, Ariana and Miss Dixie Belle, Angie and The Marvellous Tea Dance Company, Lynsey Le Keux, Hugo Sabin, Kate and Adam Beavis, Daisy Ann Lloyd Every so often people come together to sell, refresh and celebrate their wardrobes. This fashion festival is also known as the vintage fair. There are the grand bazaars like the amazing ones Judy throws, but there are sweet smaller ones too. Whatever the scale of the events, they are everywhere. People are absolutely buzzing for them and for good reason. Where else can you browse through rails and rails of clothes all unique and more incredible than the next? When we walk through the doors and enter what feels like fashion Narnia, we have no idea how much work is poured into bringing us the magic. ‘When I work at the fairs, it’s normally a very early rise. We have to get to the venue and measure out all the stalls,’ says Emily Hughes, the brand and event manager at Judy’s Affordable Vintage Fair. ‘We normally have about two hours to get all the traders in and set up, so it gets busy. You have to have your wits about you and you have to problem solve very quickly. You have to be a person who can think on their feet.’ Similarly, for Helene Fallows, owner of Revival, a vintage boutique in Huddersfield, who has been putting on by-monthly vintage fairs since November, it’s not all fun and games. ‘Until you’ve organised one, people think it’s really simple, but there’s a lot of communication with the stall holders, you have to think about the publicity, the safety, setting the tables up, marking out the spaces and so on. There’s more to it than meets the eye,’ she says. This is of course only one side of the coin. There are many advantages to the job: just think of all the clothes! ‘Obviously I get to have a bit of a browse, do a bit of a shop and the whole day is really sociable and lovely,’ says Emily. It also boosts the sales for traditional vintage shops. ‘It does help, there are more customers coming in, it does improve awareness and you definitely are busier that day,’ says Helene. If you’ve got a building full of traders and people hungry for bargains, it makes sense that for the event to be a success, it has to be organised pretty darn well. ‘All I want from the fairs is for all the people to go home happy; the customers, the traders and me. To make sure that happens every event, there’s a lot of pressure,’ says Emily. ‘When people go ‘I had a really good day today,’ that’s the best feeling, so satisfying.’ Despite the stress of the job, she finds that it’s absolutely worth it. ‘What I like the most is the morning of the fair, seeing the empty space go from that to an amazing market in two hours.’ Let’s just all take a moment to appreciate the wonderful efforts these good people are putting in to bring us the best thing that has happened since Ben & Jerry’s Cookie Dough ice-cream. See you at the next fair! By Johanna Mangel 5