and the biggest British pop
phenomenon since Beatle
mania.
Measures of their success
include international record
sales, 2007–2008 reunion
tour, merchandising, recordbreaking achievements,
iconic symbolism such as
Halliwell's Union Jack dress,
representing "girl power", a
Under the guidance of their
mentor and manager Simon
box-office film, Spice World,
and their internationally
recognised nicknames. The
group became one of the
most successful marketing
engines ever, with their
global grosses estimated at
$500–800 million between
1996 and 1998 and the group
earning up to $75 million per
year.
Fuller, the group embraced
merchandising and became a