89
2000-present It Bags &
Man Bags
Other design houses
revamped their wares and
It bag after It bag began to
fly off the shelves. During
this time the Lady Dior
from Dior, Vuitton
Graffiti and Murakami
Monogram by Louis
Vuitton, and the Prada
bowling bag made logos
cool again. As handbags
Joy feelings magazine
became more lucrative,
designers began to create
new bags each season to
go along with their
apparel. Handbags became
the focus of many fashion
shows, each designer
house vying to make its
bag the big hit. As a way
to help publicize new
styles, handbags were
often sent to celebrities in
hopes that they would be
photographed carrying the
bag to some big event. By
2006 people were
accessories obsessed.
Prices went up and
availability went down as
designers would make
only a small number of
each handbag a charge out
the nose for it. A good
example of this is the
Hermes Birkin, which
starts at around $8,000
and has a several year
waiting list.