Journal: People Science - Human Capital Management & Leadership in the public sector Volume 1, Issue 2 Spring/Summer 2014 | Page 29

Figure 1: Types and Levels of Data
Level 0: Input
Measurement Focus

Typical Measures

Inputs into the program, including
indicators representing projectÕ scope,
s
efficiency, and costs

Types of projects, number of projects,
number of people involved, hours of
involvement, cost of program

Level 1: Reaction
Measurement Focus

Typical Measures

Reaction to the program, including
perceived value of the program

Relevance, importance, usefulness,
fairness, appropriateness, motivation,
necessity

Level 2: Learning
Measurement Focus

Typical Measures

Learning to use the content, materials,
and system, including the confidence to
make the project successful

Skills, knowledge, capacity,
competency, confidence, contact

Level 3: Application and Implementation

Measurement Focus

Typical Measures

The actions taken, use of content,
materials, and technology in the work
environment, including progress with
implementation

Extent of use, task completion,
frequency of use, actions completed,
success with use, barriers to use,
enablers to use

Level 4: Impact
Measurement Focus

Typical Measures

The consequences of action and the
use of the content, materials, and
technology expressed as business
impact measures of output, quality,
cost, and time

The consequences of action and the
use of the content, materials, and
technology expressed as business
impact measures of output, quality,
cost, and time

Level 5: ROI
Measurement Focus
Comparison of a programÕ
s
monetary benefits to program
costs

People Science

Typical Measures
Benefits/costs ratio (BCR)
ROI (%)
Payback period

Spring 2014

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