JLL + Zendesk JLL + Zendesk RFP_FINAL | Page 52

3-30-300 Our 3–30–300 Principle connects real estate decisions to the “total cost of occupancy” by comparing traditional per square foot per annum measures such as energy [$3.00] and rent [$30.00] with people [$300.00] - the annual cost of employee compensation per square foot. As companies compete for talent, employee wellness, productivity, and attraction/retention must be considered to yield a more effective and holistic real estate solution. While baseline brokerage services try to achieve the best $3.00 [energy] and $30.00 [rent], our market leading methodology also solves for the $300.00 [people] by providing insight into which buildings will provide greater support to occupants, resulting in greater attraction and retention, productivity, wellness and ultimately, providing a lower overall total cost of occupancy. 11.4 Provide a roadmap of future technology enhancements you believe will be important for Zendesk over the course of this relationship. Technology has transformed the world, and we are only at the beginning of the wave of change that digitalization and data analytics will bring to the real estate sector. We continue our substantial multi-year program of investment in leading-edge technology and data capabilities, including specialist technology company acquisitions such as Corrigo and BRG and a strong focus on continued technology-enabled innovation in all our business lines. Complementing all of this, in July 2017 we launched JLL Spark, a new business focused on creating new property technology products, related strategic investments, and incubating technology startups. Just a year later, we announced the creation of JLL Spark Global Venture Fund, which plans to invest up to $100 million in companies focused on leveraging technology to improve everything from real estate development and management to leasing and investing, while enhancing the experience of those who occupy it. The fund will also help entrepreneurs and their companies by connecting them with JLL’s business lines and clients for insightful feedback and distribution of their products. ~ Christian Ulbrich, JLL Global CEO “ “ While we will always be closely focused on our traditional strengths, we are ready and determined to think beyond real estate by embracing the digital revolution, big data and new ways of working. We are committed to becoming the digital leader in corporate real estate and to recruiting the best and brightest tech talent. We have created strategic key roles to oversee the delivery of innovative technology solutions to enhance our clients’ business performance. These include Vinay Goel, a former Google executive, as Chief Digital Product Officer and Sanjay Rishi, a former IMB executive, as Americas CEO of Corporate Solutions.