4.2 Describe how you would assist Zendesk in implementing an overall real
estate strategy that is linked to our business objectives in addition to our
San Francisco Bay Area HQ strategy.
Strategy is the linchpin of real estate portfolio optimization, especially considering the current Zendesk situation
in San Francisco – multiple buildings, multiple lease expirations, multiple landlord in a supply constrained market
with a growing workforce. Our experts work with you in a decisive and timely manner to develop a real estate
strategy aligned to the business needs which would include specific goals and quantifiable benchmarks.
Strategic planning objectives for you would include:
Position your real estate to support and enhance its core business
Address immediate, medium and long-term occupancy requirements
Evaluate appropriate ownership and financial structure opportunities
Create efficient space standards and enhance workflow
Consolidate operations and create disposition opportunities
Reduce real estate operating and capital expenditures
Use regulatory guidelines to the client’s maximum advantage.
Portfolio Optimization
Identifying short, mid and long-range planning and savings opportunities
Implement
Develop Action Plan
Rank Opportunities
Diagnose
•
•
•
•
•
•
•
Excess space
Cost / SF
Cost / person
Above market
Small offices
Cash positions
Landlords
•
•
•
•
•
•
•
Downsize
Improve space utilization
Dispose of excess space
Sell assets
Reset rents to market
Close / consolidate offices
Financial restructuring
•
•
•
•
•
•
Savings potential
Required capital / expense
Timing
Write-offs
Responsibilities
C-suite approvals
•
•
•
•
•
Reconfigure space
Drive dispositions
Leverage lease rights
Negotiate aggressively
Report in real time