J.Harvest & Frost J.HARVEST & FROST a/w 2017 b | Page 17

2 0 1 7 | J . H A RV E S T & F RO S T | 17 A Never Iron shirt stays crisp due to the taped seams and the wrinkle resist treatment. The activator for the Never Iron function is moisture. So it needs to get damp or wet to straiten out the small amount of creases accumulated during the use of the shirt. Never Iron Everybody knows about Non Iron. Sometimes it’s true and some- times, not so much. We already have Non-Iron on most of our shirts, and we are confident that you have tried it and found it to be one of the ones that works. We were not content. There is still some room for improvement, said Tor Bjarne... Which there of course there was. Enter; Never Iron. Life is bigger than creases.