Jewish Life Digital Edition September 2015 | Page 40

feature Superman or Jews and the creation of the comic book superhero I By Ilan Preskovsky Unless you’ve been living under a rock for the past 15 years, you may have noticed a certain trend that has been dominating pop culture in this early part of the 21st century. No, not selfies, auto-tune or even Twitter: I’m talking, of course, about superheroes. It doesn’t particularly matter whether you’ve actually seen The Avengers, The Dark Knight or the Flash, let alone read the comics on which they’re based, these (usually) brightly-clad characters have jumped from cultural obscurity to a place in the public consciousness that they haven’t enjoyed in decades – and they’re showing absolutely no sign of going anywhere, anytime soon. What you might be perhaps less familiar with, though, are the very Jewish roots of these American modern day mythological archetypes. By this point, it’s pretty much common knowledge that Superman was 36 JEWISH LIFE n ISSUE 88 created by a couple of Jewish teenagers in the 1930s, but the ethnicity of Messrs Siegel and Schuster is really only the tip of this particularly strange and very Jewish iceberg (“iceberg” – it even sounds Jewish). To truly understand superheroes and their Jewish connection, however, we must first understand the art form that originally spawned them – the humble comic book – and to do that we need to go all the way back to the early and often very dark days of the 20th century. The Birth of an American Art Form Between the end of the 19th century and the beginning of the 20th, the United States of America saw a large influx of Eastern European Jews arriving on its shores; Jews who were weary of the ever increasing anti-Semitism in their home countries and were hoping to forge a new and better life in this Land of Opportunities. And, indeed, though America was hardly free of virulently anti-Semitic elements, its ‘melting pot’ society was far more accepting of Jews than the increasingly inhospitable Europe, with its pogroms and general climate of Jew-hatred. Between the end of the World War I and the beginning of the World War II, these new immigrants faced a new, or at least more advanced, challenge to the prosperity of their new lives. First, the increasingly tumultuous economy of the 1920s finally collapsed at the end of the decade, with the stock market crash that kicked off the Great Depression and a decade of extreme economic hardship to the American people in general, but, most especially, those who had only just recently started new businesses or new jobs. Along with this, the dark spectre of anti-Semitism, which was only hiding just out of sight until then, made itself known with a vengeance in one of the more anti-Semitic periods in the United States’ history. It was in this period that both the comic book and the superhero were born, out of a combination of poverty, hardship and their creators’ desperate need for survival in an antagonistic landscape. The first comic book, which consisted of reprints of the “Sunday Funnies” bound together in a very cheaply, mass-produced package, was created by Maxwell Gaines (formerly Maxwell Ginsberg). A struggling Jewish novelty salesman, he combined his desperate need to feed his family with his love for old comic-strips into something he believed he could sell as “promotional items” to major publishers. Named “Funnies on Parade” and first published in 1933, this cheaply produced novelty product soon kicked off a new craze that saw the creation of companies fully d evoted to the burgeoning art form. photographs: BIGSTOCKPHOTO.COM Supermensch?