FEATURE
are mistreated in the supply chain. Why aren’t we enacting the
same principles for sustainability and welfare in our jewellery
purchases?
The diamond industry continues to grow year-on-year,
meaning demand is still strong. With that in mind, we need
to start better educating millennials - the current generation
getting engaged - about what’s going on in the background of
this glossy luxury industry, if they’re to avoid buying into a
supply chain that is fraught with human rights injustices and
environmental atrocities.
The good news is: purchasing a diamond or other precious
gemstone whilst keeping your environmental conscience clean
is actually quite straightforward. Canadian mines are extremely
well-regulated, guaranteeing safety, full rights and fair treatment
for workers. Strict environmental conservation laws also mean
that land is restored once mining is ceased, the release of harmful
substances is curbed and contained, and local people and wildlife
are protected from the effects of the mining process.
Buying from a jeweller who sources their diamonds from
a Canadian mine, such as the Ekati and Diavik mines, means
you’re safe, as they will be able to produce certificates to show
you exactly where your diamond came from.
You should also ask your jeweller whether the gold they use
is recycled or Fairtrade certified. Poorly sourced gold can see
one ring generate up to 20 tonnes of waste, whereas recycled
gold and platinum is indistinguishable from new metal but
greatly reduces the impact of unethical mining practices.
An engagement ring will always be one of life’s biggest
purchases. They’re a marker of a significant moment in
a person’s life. As millennials move into engagement and
marriage territory, it’s vital that they make environmentally
conscious choices about all aspects of their future; and
their ring purchases come into this. We need to arm
young people with the facts that will ensure they make a
sustainable choice when faced with this big, once-in-a-
lifetime investment.
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MAY 2019 | WWW.JEWELLERYFOCUS.CO.UK
www.diamondsfortoday.co.uk - Tel. 020 7421 2142