Jewellery Focus July 2018

July 2018 www.jewelleryfocus.co.uk £5.95 | ISSN 2046-7265 BLOCKCHAIN We hear how industry leading companies are embracing blockchain technology to solve the the jewellery world’s traceability problem LAB-GROWN DIAMONDS YOUR VIEWS What does De Beers’ new synthetic diamond range mean for the company, the jewellery industry overall, and consumer perceptions? This month we sit down with the owner of Maya Magal 20 36 41 TALKING POINT RETAIL ADVICE LEONARD ZELL We ask: Would customers buy synthetic diamond jewellery? Handpicked retail industry advice from our contributors’ network The best methods and practices for training your salespeople