YOUR VIEWS
VOICE ON THE HIGH STREET
ANNIE HAAK
Voice on the High Street
1 Name: Annie Haak Designs
2 Location: Petersfield, Hampshire
3 Year established: 2009
4 Number of staff: 16-20
5 Website: www.anniehaakdesigns.co.uk
When was Annie Haak founded?
Annie Haak was founded in 2009 when
Annie’s husband Johnny was involved in a
motorcycling accident on the tropical island
of Bali. Annie flew out to Bali to be by his
bedside and this is where she began to design
the Guardian Angel Charm to help calm her
mind and protect her husband. She named the
charm ‘My Guardian Angel’.
What kind of jewellery do you sell?
Sterling silver, gold and rose gold plated stacking
bracelets, charm bracelet, rings, necklaces and
earrings. Handcrafted in Bali and hand-threaded
in the UK.
What influenced your decision to do
bespoke bridal jewellery?
We wanted to create something truly unique
and meaningful for a bride, bridesmaid
and mother of the bride to treasure for
a lifetime. The idea to personalise with a
66 JEWELLERY FOCUS
choice of Swarovski crystals to match your
colour scheme and also engrave with the
wedding date or initial(s), we felt was so
important and distinctive.
no dream is ever too big. We live by our motto
‘Dream Believe, Achieve’. We do have a few
big plans in the pipeline… you will have to
watch this space!
What makes you stand out from your
competitors?
We pride ourselves on design, quality, price and
outstanding customer service. Our jewellery is
handcrafted with love and each and everyone
in the Annie Haak family believes in the same
values which shows through our products.
How to you keep up with the changing
trends?
We are always being inspired by our daily
surroundings but Annie doesn’t usually follow
trends as such, she takes inspiration from her
travels and the people she meets.
What’s next for Annie Haak?
We always set our sights high at Annie Haak;
August 2017 | jewelleryfocus.co.uk