IJL 2017
SEMINAR PICKS
SEMINAR PICKS
We have picked the most interesting sounding seminars from each of the show’s
three days, so that you don’t have to work out which ones to prioritise
1 - P
ROFESSIONAL GUIDE
TO SHOOTING IMAGES
FOR SOCIAL MEDIA 2 - IS EXPERIENTIAL
RETAILING THE
FUTURE FOR
JEWELLERS? 3 - R
ESPONSIBLE
SOURCING: HOW
TO TACKLE TRICKY
CUSTOMER QUESTIONS
AND UPSELL THE
STORY BEHIND YOUR
JEWELLERY 4 - I NTELLECTUAL
PROPERTY IN THE
DIGITAL AGE:
PRACTICAL LEGAL
ADVICE TO HELP
PROTECT YOUR
DESIGNS FROM THEFT
03 SEP 2017,
15:00 - 17:00 03 SEP 2017,
12:30 - 13:30 04 SEP 2017,
09:15 - 10:15 05 SEP 2017,
12:45 - 13:30
LOCATION:
SKILLS LAB -
ONE-ON-ONE ROOM LOCATION:
INSPIRATION THEATRE LOCATION:
THE ACADEMY -
OLYMPIA ROOM LOCATION:
THE ACADEMY -
OLYMPIA ROOM
What’s the best way to shoot
lifestyle jewellery images for
your social feeds?. Do I need
a professional to get the best
stock shots on white?. Do
augmented reality overlays sell
more pieces?
How do you commission
a model shoot? Andrew
Neilson’s photography advice
clinic will aim to answer these
and any other questions you
have on photographing your
work to make it look its best. When shopping can be as
simple as a click of a mouse,
retailers need to deliver more
than just product to get
consumers through the door.
Join this panel of retailers,
moderated by journalist
Rachael Taylor, as they discuss
how best to create those
experiences, from running
Michelin-starred restaurants
in stores to installing the latest
tech or trend-led pop ups. How important is responsible
sourcing to your business? Do
your staff need support with
answering difficult questions
and would you like to know
more about Fairtrade gold?
Please feel free to join this
session to hear an overview of
the Fairtrade Gold category,
frequently asked questions and
suggested answers. Legal expert Gavin Llewellyn
from ACID (Anti-copying
in design) explains how
businesses big and small
can protect their designs
from intellectual property
infringement. This practical
session will offer plenty of top
tips to ensure you understand
the law and how to respond if
your designs are copied.
EXPERT:
Andrew Neilson HOST:
Rachael Taylor SPEAKER:
Jen Shepherd EXPERT:
Gavin Llewellyn
32 JEWELLERY FOCUS
August 2017 | jewelleryfocus.co.uk