YOUR VIEWS
VOICE ON THE HIGH STREET
COX & POWER
Voice on the High Street
1 Name: Cox & Power
2 Location: Chiltern Street, Marylebone, London
3 Year established: 1987
4 Website: www.coxandpower.com
What place do you believe the company
has in the industry?
At a time when conditions are squeezing
independent creative companies off the high
street we fly the flag for individuality, fine
design and craftsmanship on a small scale.
As co-founders of Fair Luxury, what
changes do you want to see in the sector?
The real change will come when anyone buying
jewellery or precious materials, throughout
the supply chain, wants to know exactly where
they came from and what was involved in the
process, from mining to making.
What is the backstory of the company?
Thirty years ago we launched with the first
collection in the UK to combine platinum
and gold. Our focus was to bring the design,
creation and presentation of our jewellery
together in one place with equal emphasis on
our workshop and retail space.
How do you hope to make this happen?
Creating demand: until now the initiative
has been with small scale jewellers but by
whatever means it happens, a change in
demand from the people buying jewellery
will be the real trigger.
How do you keep abreast of changes in
the industry?
Listening and watching everything around us.
There are so many big influences affecting us all,
beyond more than within the trade.
What is the secret to your success?
Still loving our craft, never losing our passion and
looking afresh at what we do. We are very
fortunate in having wonderful clients who share
our values and appreciate our work.
What’s next for Cox and Power?
This year we’re making time to develop a
few collection ideas we’ve had in our minds
for a while.
Like many designers, one of our biggest
challenges is finding time to bring the ideas
into reality.
74 JEWELLERY FOCUS
February 2018 | jewelleryfocus.co.uk