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PICCHIOTTI 50 Years of style
The storied past of Italy & preeminent highjeweler , Picchiotti , unfolds over half a century ago in Valenza , an ancient Italian village known for jewellery-making , when founder Giuseppe Picchiotti opened the doors of his atelier .
Picchiotti was born in Valenza , a quiet town enveloped in the lush and fragrant vine- covered hills of Piedmont and renowned for its meticulous hand-craftsmanship of precious gem-set jewellery , into a family of pharmacists . His lack of enthusiasm and aptitude for the family profession prompted Giuseppe ’ s father to ask the director of the renowned Valenza jewellery school , a close friend , and a jewellery designer himself , if his son could work in his atelier during his summer holidays . From the age of just 13 , and for three consecutive years , Giuseppe spent long , hot summer days in the workshop , helping , watching , practicing , learning his craft .
Looking back , Giuseppe places enormous value on his training . He refers to his three summers there as his “ second school ”, adding that the experience revealed and honed his ability and his intent , instilling in him a lifelong dedication to excellence .
From an early age , Picchiotti had a clear vision for creating fine jewellery , and today he is known the world over as the premier jeweler of Italy . The legendary family enterprise is precision-run by Picchiotti and seven family members , a charismatic , multi-generational group that creates one-of-a-kind pieces and oversees all aspects of the business . The
The Picchiotti story is a special one – uniting thrilling , unique fine jewellery designs with their extraordinary creators : the family Picchiotti .
Picchiotti ’ s designs are traditionally inspired by classical lines and are characterised by the elegance of their style , transcending fickle trends . Customers describe them as “ timeless heirlooms ” to be passed on to a favorite daughter or niece , for generations to come .
Additionally , with an open mind toward the challenging economic environment and the evolution in consumers ’ needs and tastes , Picchiotti has gradually introduced new lines characterised by innovative design and pioneering technology .
The Xpandable Collection by Picchiotti , first launched at the Couture Show in Las Vegas June 2016 , is the first of its kind in the fine jewellery arena . Hidden spring technology allows each ring to expand over any knuckle with ease , and snap back into place . No resizing is ever necessary . Xpandable bracelets work the same way , ensuring a comfortable fit and eliminating the often difficult obstacle of a clasp .
In honor of its 50th anniversary celebrated in 2017 , Picchiotti debuted an all-new bridal collection featuring engagement rings , wedding bands , wedding day jewellery and anniversary gifts that capture the essence of enduring romance with classic Italian quality and style . The 60 piece collection is available in all major markets and offers on-trend styles that bring out the radiance of every bride and offer unsurpassed quality for enduring value to ensure that they become treasured heirlooms for the happy couple ’ s next 50 years .
As ‘ millennials ’ now set the trends , more and more brides are getting engaged and / or married with coloured gemstones . Picchiotti is an Italian leader in coloured gemstone jewellery design and now offers an impressive selection of coloured gemstone center stones for today ’ s fashionable bride .
To learn more about Picchiotti , the Bridal Collection and other important assortments please visit www . picchiotti . it . For the Xpandable Collection please visit www . xpandable . it .
Contact : Maria Carola Picchiotti Tel : + 39-0131- 95 30 81 Fax : + 39-0131- 94 63 22 mariacarola @ picchiotti . it www . picchiotti . it
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From an early age , Picchiotti had a clear vision for creating fine jewellery , and today he is known the world over as the premier jeweler of Italy
February 2018 | jewelleryfocus . co . uk JEWELLERY FOCUS 51