Jewellery Focus February 2018 | Page 43

SPRING FAIR SPRING FAIR 2018 SEMINARS Spring Fair 2018 If you are planning ahead for you time at the 2018 Spring Fair, check out our below recommendations from the seminar programme to make the most of your time and take some new ideas and information away with you SOCIAL MEDIA AND DIGITAL MARKETING FOR RETAILERS HOW TO DRIVE PROFITABILITY AS AN INDEPENDENT RETAILER 4 FEBRUARY 2018 13:00 - 13:45 4 FEBRUARY 2018 12:00 - 12:45 FORGET PAST PERFORMANCE: HOW YOU CAN BE SURE TO GET MORE ONLINE SALES IN THE FUTURE. SKYLIGHT MEDIA LOCATION: RETAIL HUB LOCATION: RETAIL HUB 7 FEBRUARY 2018 11:00 - 11:45 From choosing the correct platform for your website to recognising the power of social media, Chris Fox will showcase how to harness the power of the internet while still maintaining the balance between running your physical shop. Hear about the importance of photography, staying current and essential digital marketing tips which will keep your customers coming back. How can you reach the top line with new markets and products? Are your systems for stocks or accounting fit for purpose? With almost 18 years of professional experience, Booby Lane gives his top tips for controlling costs and boosting profitability for your independent business. LOCATION: RETAIL HUB EXPERT: CHRIS FOX EXPERT: BOBBY LANE Small businesses often try to push themselves and their online marketing forward without a clear direction, just bigger or better. But anyone spending money on building a brand or product range online should have a goal. Simon Pryce will discuss the importance of that goal, in order to understand how that helps develop the correct strategy. BUYING LIKE AN EXPERT: THE PROFESSIONAL TOOLS AND PROFIT MAXIMISING TIPS TO GROW YOUR BUSINESS 8 FEBRUARY 2018 12:00 - 12:45 LOCATION: RETAIL HUB Tony Scott delivers a seminar on the best buying strategies and tools that independents can pinch from traditional buying methods. He will focus on how you can diversify your stock to grow your business, making a maximum profit at the same time. EXPERT: TONY SCOTT EXPERT: SIMON PRYCE February 2018 | jewelleryfocus.co.uk JEWELLERY FOCUS 43