Jewellery Focus February 2018

February 2018 www.jewelleryfocus.co.uk £5.95 ISSN 2046-7265 NUCLEAR PHYSICIST’S TURNAROUND The story of a nuclear physicist-turned- jeweller who brings his scientific mind to the creation and marketing of jewellery THE OMNI-CHANNEL CHALLENGE ASHES IN JEWELLERY Exploring how bricks-and-mortar can get up to scratch and compete on all fronts in the age of the online shopper Is cremation jewellery becoming more popular in 2018? 54 24 27 ONLINE STORES STORE DESIGN SPRING EXPECTATIONS Top tips on how jewellers can improve their online presence What's the ideal store design that keeps customers coming back? What we can expect from new designs this coming spring