Lustrous Jewellery presents new Rainbow Collection
Carl Edmond launches Joel Kinnamanfronted campaign
Wakefields leaves CMJ to join Houlden group
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NEW RELEASES
Lustrous Jewellery presents new Rainbow Collection
Pearl Jewellery brand Lustrous has presented its new ‘ Rainbow Collection ’, in time for the upcoming Pearl Month in June .
The Rainbow Collection includes a variety of baroque pearl pieces in a rainbow of colours sure to delight any pearl jewellery lovers .
Formed of characteristic irregular looks , each item in the new collection has been created with Lustrous ’ s signature ‘ Rainbow ’ baroque pearls , which come in a variety of colours including white , peach , pink , gold , plum , and aubergine-purple .
Alongside their natural colours and lustres , the ‘ rainbow ’ pearls come in statement sizes too . To achieve this the pearls had a different nucleating process comparing to their traditional freshwater pearls peers .
Some of the most versatile pieces in the new collection include the Moving Baroque Pearl Pendant Necklace and Baroque Pearl Leather Bracelet , and the Baroque Pearl Long Necklace .
Lustrous Jewellery founder Lin Johnson , commenting on the collection , said : “ Cultured pearl jewellery is growing ever more popular in the everyday jewellery market , as customers become more knowledgeable about cultured pearls than ever before , they start to search for the pearls ( jewellery ) that is different and characteristic .
“ Our Rainbow baroque collection is perfectly positioned for fans of this new aesthetic .”
CELEBRITIES
Carl Edmond launches Joel Kinnamanfronted campaign
Swedish watch brand Carl Edmond has launched its first major campaign , featuring actor Joel Kinnaman as the face of the brand ’ s namesake character , Carl Edmond .
The brand was launched in September last year and says its watches combine “ Swiss sophistication and Swedish heritage ”. The colour palettes and minimalist aesthetic were designed by Swiss watch designer Eric Giroud and his protégée Adrian Glessing .
To personify their creation , the brand is centering its flagship campaign around the brand ’ s namesake character , Carl Edmond . “ Carl Edmond is an adventurer , an explorer , a vagabond and a diplomat living a life extraordinary to the fullest deluxe ,” said Carl Edmond founder Ali Nouri . “ I ’ d love to be more like Carl ,” he added .
Hollywood actor and fellow Swede Kinnaman is best known for his roles in Altered Carbon and Suicide Squad . He said : “ If I was stranded on a deserted island and could bring one thing only . I would bring Carl Edmond . And if it was the other way around . I would beg Carl to bring me .”
The leather used for the wristbands is Swedish Tärnsjö , a 140-year-old institution that stands among the remaining 5 % of tanning houses worldwide that still uphold the legacy of an environmentally friendly vegetablebased tanning tradition .
The watches themselves use Swiss quartz movements and sapphire crystals presented in two classically Scandinavian shapes : the round , classic – Ryolit , and the bold , square – Granit . The dials come in an array of colors : white , black , gunmetal , cameo , navy and limed spruce .
GOSSIP
Wakefields leaves CMJ to join Houlden group
Following 28 years as a member of The Company of Master Jewellers ( CMJ ), Wakefields Jewellers has announced it is to leave the CMJ and join the Houlden buying group .
Dominic and Melanie Wakefield , managing directors of the jewellers said they felt the “ networking and support ” that Wakefields has had throughout its time with the group has “ contributed to the store ’ s development , leading to its evolution as the business that it is today ”.
Speaking out on the decision , Melanie Wakefield said : “ We both feel that the friends we ’ ve made on our journey with the CMJ will transcend our decision to leave . The support we ’ ve received over the years has been truly invaluable , and we will always stay in touch .”
Dominic Wakefield who was financial director on the board of the CMJ from 2005 - 2013 , said : “ The last couple of years have seen a shift in the business . With a new focus on bridal , fine jewellery and watches , we ’ ve reduced our silver brand offering .
“ We ’ ve found ourselves in a position where our brand portfolio has aligned with the Houlden buying group , and believe that for us personally as a business , joining Houlden will present us with new networking opportunities that will continue to allow us to forge our path in our next chapter .”
Houlden chief executive , Helen Haddow , added : “ We are delighted to welcome Wakefields as part of the Houlden Advantage . They are a perfect extension to our existing premium membership with over 100 years ’ experience on the high street .
“ We are looking forward to showing them the benefits of being part of the Houlden community and the opportunities that we can expose them to in the industry .”
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16 JEWELLERY FOCUS
April 2018 | jewelleryfocus . co . uk