JCPB Get Connected Get Connected: July - September 2017
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Johnson City Power Board
Our Brand
History
Take a moment to consider some of the
most recognized brands -- Coke, Disney,
Kleenex, Apple, TVA. Next, consider the
attributes that are associated with these
brands. The brand attributes are the
perceived deliverables and benefits for the
customer. A brand is more than a name,
logo, color palette, or tagline. A brand
describes who and what a company does.
Below are samples of the JCPB brand
history. These various brand images may
be memorable for some. Even several of
our employees remember driving the old,
yellow trucks with the logo visible on the
side doors. As you can see, our brand has
improved through the years and become
more modern and clean. As your service
provider, we hope to always meet or exceed
your expectations as often as possible.
Even though a new company name and
new brand is in the near future, many will
always remember us as the “Power Board.”
However, what’s most important is that
you know we are your friends, family, and
neighbors working around-the-clock to keep
your power on just as we have for many
years!
1970’s - 1991
1991 - 1999
1999 - present
Line News for Everyone
July - Sept. 2017
Committed to Serving
Your Energy Needs
On March 31, 2017, Johnson City Power Board (JCPB) became Johnson City Energy
Authority (JCEA). An energy authority is a governmental entity as defined under
Tennessee law, and operates very similar to a municipality. Although the legal
entity has changed, business has and will continue as usual with minimal change.
And, until a new name and brand has been decided by our Board of Directors, we
will continue to “Do Business As” (DBA) the “Johnson City Power Board.”
Technology and energy efficiency initiatives continue to dictate change in our
industry. Technology has significantly improved over the last ten years, which
continues to provide new, innovative ways to conduct business and allows new
program and service opportunities. Improvements in energy efficiency have
significantly slowed kWh (energy) sales industry-wide, and sales across the nation
continue to decline or remain flat. JCPB kWh sales have remained flat since 2004
despite adding over 8,500 metered customers during that same period.
One example of how technology has drastically changed the manner in which
JCPB conducts business is with the completed installation of an Advanced
Metering Infrastructure (AMI) in February 2012. Many functions that were manual
years ago are now automated with the AMI system. JCPB no longer manually
sends employees to visually read meters, instead readings are obtained on the
hour via the AMI. This act alone saves time and money. This also allows JCPB
customers to access to their household’s energy usage data via our SmartHub
mobile app. Second, JCPB has a robust 163-mile fiber optic back-bone connecting
its substations. The fiber back-bone has dual purpose, which includes supporting
the utilities communications network and potentially providing an opportunity for
Internet service to be delivered by Fiber-To-The-Premise (FTTP). This will be the
first non-electric service offered by JCPB. Third, JCPB is partnering with Silicon
Ranch to build a solar farm. In addition to investing in earth-friendly renewables
for power production, another reason for such a business venture is to provide
an opportunity for an additional revenue stream as customers can purchase solar
energy produced by the farm. As the market changes, utilities have no choice but
to invest in new business opportunities.
Today, business is very different for JCPB than it was in 1945. Becoming an
Authority and re-branding will provide new opportunities for our company, our
community, and possibly our region. However, one primary objective shall remain:
we are a service-minded company and we will continue to work hard to maintain
reliable, reasonably-priced electricity, and related services. Rest assured that even
though we now function as an Authority and our brand will be changing in the
next several months, our commitment to your electric service will not change.