Javea Grapevine Issue 176 - 2015 | Page 32

Agenda 21 Cont.../ Almost half the tourists to the Valencian Community come during the 4 summer months Despite efforts to extend the tourist season over the year, almost half the tourists come to the Comunidad Valenciana between June and September. This applies both to foreign (48%) and Spanish (45%) tourists. The average hotel occupancy along the coast oscillates between 20% and 80% depending upon the season. See: Seasonal Tourism for graph. Experts have advised diversifying the tourism offering: developing urban tourism, gastronomy, culture, shopping etc. and to try not to depend too much on one market, the UK, for example, comprises a third of foreign tourists and their numbers have fallen 10% so far this year. Other tourism markets such as China and India, which are not focused on “sun and sea” should be pursued. The Chinese, Russians and Brasilians also spend more (€600 per day) than the Germans and Brits (€100 Euros). From Las Provincias Low cost dominates flights to the Valencian Region creating fears this will affect quality tourism. Seven of every ten travellers flying into the Valencian Community arrive on low cost airlines. The tourism sector creates 20,000 jobs and foreign tourists bring in a fat €5,300 million, but there are fears that this low cost model is compromising five star tourism; the tourism of congresses and gastronomy. Valencia no longer has direct flights to ۙۂ