Javea Grapevine Issue 174 - 2015 | Page 56

| Jávea Grapevine February 2015 Watch the first Episode here https://www.youtube.com/watch?v=ajho1gHieP8 Released on the Youtube and Vimeo channels of the producer and on the public & private project sponsors. Target: Both Spanish and English speaking members of the public (particularly the British) interested in travel and Mediterranean lifestyle. Story line: Young Londoner, Jane takes an unexpected and life changing trip to the Mediterranean Jane travels from London into the hills of the Marina Alta region, with great expectations from the estate of her late aunt Susan. However, the estate isn’t money - it actually is a property and Wintersun comes with a heap of complications, not helped by Jane’s attitude to everyone she meets. Sento, Reme, Roig, the Mestre and Cathy are part her aunt’s past - but the question is will they become part of hers - or can she sell up and get out fast?. Premise behind the series: There are several movies and series that have become good examples of branded content associated with a territory. All are comedies whose premise is: someone travels to a place against their will and achieved success after a traumatic induction into local mores. Notable examples: El chiringuito de Pepe (2014) used to promote Peñíscola and supported by the Provincial Government of Castelló; Doctor Mateo (2009) promoting Asturias; Primos (2011) for Comillas, Cantabria; Entre Copas aka Sideways (2004) for California; the sister movies Bienvenidos al norte (2008) and y Bienvenidos al sur (2010) that nor only saw an increase in Tourism of 200%, but also became blockbusters in their own right. financing Wintersun had a budget of 50,000 euros for the first season, which was met by both public & private sponsors as well as individual patrons through the crowfunding campaign. Public Sponsors: • City Council of Javea • AMJASA (Municipal Water Jávea) • Town Hall of Dénia • City Council Benissa • City Council Parcent • City Council d’Ondara • City Council Calp • Mancomunitat cultural de la Marina Alta • Mancomunitat Vall de Pop Private Sponsors: • Beers Damm • Pons Chemical • Association of Restaurateurs of Jávea • Different businesses in the tourism fabric of Marina Alta: wineries, restaurants, malls, active tourism, etc ...