visitors. They are the ones who win
over the tourists, encouraging their
return and even convincing them to
want to live with us permanently.”
The promotion of the “Ambaixadors
Plus” scheme to prospective visitors,
that wants not only to retain the
tourists who visit us but also to
encourage them to become residents,
workers or investors, is a great
challenge that Xàbia must rise to.
This will be a way to deseasonalize
tourism and to promote new jobs, but
for this to arise, the tourism sector
needs the support of the Town Hall
of Xàbia.
“We have to depend on our mayor
to ensure that at least the mínimum
standards of cleaning services,
lighting, landscaped areas and /
or transport are reached and are
not conspicuous by their absence,
that Xàbia shows itself off in all its
splendour, because in its current
condition its visitors will not repeat
their experience let alone become
loyal holidaymakers,” asserts the
PP.
Fewer words, more action
The PP laments that last year, “Chulvi
made the Auditorium the emblem
for FITUR ... and this year he has
changed tack and taken the buzz
word, Sustainability. Repeating the
word over and over does not mean
that it is more likely to happen.”
What is certain is that it was at the
request of the PP of Xàbia that, in the
Plenary meeting of September 2017,
it was approved that a Local Plan
of Sustainability, Energy Efficiency
and Sustainable Mobility should be
elaborated, but we regret that still none
of the interesting and sustainable
proposals of this plan have been
implemented (e.g. recharging points
for electric vehicles, the promotion of
the use of bicycles, more bike lanes
and country tracks through the river
areas, Montañar, sustainable public
transport, etc.).
The only innovation this summer was
the little train running to and from
Granadella, “Yes, but at what a high
cost for the people of Xábia.”