The Dark Tale
of Marketing
Insights
The initial dark tale
of marketing insights
from that awkward guy
(meaning, yes, there’ll
be more to come. Watch
this space)
Lasse Erikssen
www.conbrio.es
On a serious note, we
are either on the
brink
to a revolution or stuck
midway with an eternal information overflow rendering
smaller sized business into a
state of limbo. Pay and no play.
Invest without gain. Only
Google exec’s are smiling all
the way to the bank (in Panama).
My history for more than 2
decades has been outsourcing
larger scale IT to clients not
keen to either understand or
invest.
Having a clear insight and
vision that long term investments can pay off, that it is not
a hype to talk about Return
on Investment (ROI), has been
the main driver to develop a
fairly rudimentary language
that oversimplifies stuff while
at the same time, hopefully,
highlights the reasoning and
logics behind it.
In other words, for simplicity,
there will be the occasional
analogy to prove a point.
Social media marketing is,
in my view, offering a
fundamental change to all
sales processes going forward.
For decades we’ve embraced
and condoned both the unlikeable and the likeable salesmen based on the revenue