Jasmine's Place Issue No. 5 - May/June 2013 | Page 14

FEATURE How to Turn Your Idea Into a Brand Jacqueline Ani I was once told that the most important thing a person needs is an idea, not money. An idea is a thought or collection of thoughts that generate in the mind. An idea is usually generated with intent, but can also be created unintentionally. As human beings, we have been enriched with thousands of ideas, but it’s our responsibility to develop those ideas into tangible assets. We were ideas in God’s mind when we were conceived, and He created us with a purpose in mind. The same applies to each one of us, your idea has a purpose connected to it, but you may not understand the purpose until you do something with the idea. Just like we are God’s branded nation, your idea when developed is destined to do great things for those who need it. Here are some tips to help you turn your idea into a brand: JASMINE'S PLACE 14 14