In conjunction with the JAS Café, in 2017 JAS broadened
their music education message to build a bridge for JAS
constituents between JAS In-School programs, aimed at
students, and an expanding menu of new initiatives which
aim to “Educate Adult Audiences,” using the JAS Café as an
anchor. These initiatives include:
“The growth of the JAS Café into a
full season of winter and summer
performances offers JAS the chance
to develop an expanding menu of
new initiatives to “educate adult
audiences” on the evolution of jazz,
its history and the unique ways in
which jazz has interacted with other
cultures around the globe as it has
continuously evolved since emerging
in New Orleans in the early 1900s.”
– Jim Horowitz, JAS President/CEO
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jazz aspen s nowmas s
LISTEN UP!
Pre-concert talks with JAS Café artists dedicated to the history of the performing artist
and the orgin of the music they will perform. See video here: https://youtu.be/iULAI4t2gTQ
LATE NIGHT DANCE PARTY
A series of 9:15pm JAS Café shows aimed at a younger audience, featuring a dance
area, reinforcing the early history of jazz, when the emergence of radio coincided with jazz
establishing itself as a widely loved “dance music.” Some shows to be followed by a late
night “Meet the Artist” session.
JAS CAFÉ CORNER
Expansion of JAS marketing and dissemination of historic context for all JAS Café artists,
combining relevant music facts along with artist bios and playlist. Pre-concert blog and
social media posts with illuminating inside stories about the music. Content presentation
making the JAS Café Corner an ongoing “go to” resource for the continuation of music
education on the evolution of jazz and its history.