LABOR DAY EXPERIENCE PATRON / VIP ATTENDEE PROFILE
35 %
10 %
55 %
GEOGRAPHICS Based on primary residence
Out of State Roaring Fork Valley Elsewhere in CO
26 %
31 %
|
10 %
33 %
|
AGE |
45 or younger 46-55 56-65 66 + |
64 %
18 %
18 %
HOUSEHOLD INCOME $ 249,999 or less $ 250,000 - 499,999 $ 500,000 +
MORE PATRON / VIP INFO
• 70 % are home owners of multiple properties ( 75 % own at least 1 home in the Roaring Fork Valley )
• 65 % travel by air more than 10 times per year
• 37 % fly only first class or private
• 84 % are likely to fly outside of the continental US in the next 12 months
• 77 % spend over $ 1,000 annually on sports gear and activities ( 29 % of which spend over $ 10,000 annually )
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