GENERAL ADMISSION ATTENDEE PROFILE
6%
7%
10%
10%
34%
53%
35%
28%
30%
37%
21%
GEOGRAPHICS
Out of State
Roaring Fork Valley
Metro Denver
Elsewhere in CO
29%
AGE
29 & younger
30-39
40-49
50 & older
MORE
ATTENDEE
INFO
57% are home owners of one property
•
HOUSEHOLD INCOME
Less than $50,000
$50,000-99,999
$100,000 - $199,999
$200,000+
• 29% are home owners of multiple
properties
• 69% have a full-time job
• 15% are retired
• 91% consider outdoor activities important
to their lifestyle
• 95% consider traveling/vacations
important to their lifestyle
• 88% consider exercise important to
their lifestyle
• 64% spend over $500 on outdoor gear
annually (39% over $1,000)
• 21% fly 10+ times per year
While visiting the Roaring Fork Valley over
Labor Day weekend:
69% went hiking
28% went mountain biking
74% dined out in local restaurants
55% went shopping at local businesses
•
LABOR DAY EXPERIENCE ATTENDANCE
9,500
Friday, September 1
Daryl Hall & John Oates
Lake Street Dive
10,000
SOLD
OUT
Saturday, September 2
Keith Urban
Nathaniel Rateliff & The Night Sweats
St. Paul & The Broken Bones
10,000
SOLD
OUT
Sunday, September 3
Maroon 5
The Roots
The Revivalists
2 0 1 7 a nnua l r e po r t
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