JAS 2017 Annual Report JAS18-22 2017 Annual Report 3.3 | Page 14

LABOR DAY EXPERIENCE SURVEY SAYS! (below info taken from 2017 post-event survey) • 86% of attendees felt the ticket price was fair based on their overall experience • 34% of attendees were from out of state with top residences including: 1. Texas 2. California 3. Florida 4. Illinois 5. New York • 16% of attendees were visiting the Aspen/Snowmass area for the first time • JAS received high marks for ease of ticket purchase, ease of getting to and from the venue, quality of food and service Snowmass Town Park September 1-3, 2017 It was a record-breaking season for the JAS Labor Day Experience which hosted the first ever ADVANCE TWO DAY SELL-OUT for both general admission and VIP tickets. Both Saturday (Keith Urban, Nathaniel Rateliff & The Night Sweats, St. Paul & the Broken Bones) and Sunday (Maroon 5, The Roots, The Revivalists) saw 10,000 tickets sold while Friday (Daryl Hall & John Oates, Lake Street Dive) wasn’t far behind with 9,500 attendees. With absolutely perfect weather, smooth production and incredible performances, the 2017 Experience was hands-down the most successful in JAS history! Leading the way in ticket sales were the three-day event passes which went on-sale in late December 2016, JAS’ earliest on-sale. Three day pass sales were up 30% while ticket sales overall were up 34% from last year. See the full event wrap video here: https://youtu.be/SmzuMXvPSa4 » 14 « jazz aspen s nowmas s