From the editor
Looking Ahead
and Giving Back
The New Year means many things – resolutions, new habits, new business
practices, new looks and new approaches to life.
Eyewear is a reflection of these. From finding a new style to finding ways to
make glasses benefit more than one individual, the January/February issue
of Optical Prism can help you do all of these things.
This past November I was given the privilege of joining Canadian Vision
Care on their latest trip to Jamaica. In the heart of Montego Bay, I discovered
just how giving this industry can be, as a group of volunteers checked the
eyes of nearly 1,000 people over the span of a few days.
Any glasses that were prescribed were donated by industry companies. From
the lenses and frames to the equipment and supplies, the eyewear industry
has been working together quietly to ensure that people without access to
care are able to see.
As a new year dawns, the need is still there. Resources and supplies are still
needed to continue this amazing work and keep costs down. Read about how
you can be a part of this program and make someone else's new year brighter.
Looking for hot new looks and styles to share with your patients? We have
assembled a collection of some of the most popular looks for 2015.
We also present frames that compliment the 2015 Pantone Colour of the
Year, Marsala. This bold red hue will make a striking statement on any face
and is perfect for people looking to spice up their look.
Are you headed to Vision Expo East in March? Check out our preview from
the upcoming show in New York City.
Make sure you let Optical Prism know you will be there. We love to share
your latest styles, innovations and designs with our readers.
Be sure to let us know what other exciting plans your company has for 2015.
Drop me a line, I love to hear from our readers as they share their successes.
We thank you for your ongoing loyalty to Optical Prism Magazine and we
look forward to working with you in 2015.
Sarah McGoldrick
Editor
@SarahEditorOP
@OpticalPrism
6 www.spineoptics.com