cover story_cover story 25/02/2016 18:37 Page 2
MENA:
Still expecting
further
growth
HEADWAY. He also says that HDTV – at
long last – is making real headway in the
MENA region, and that Ultra HD is
beginning to make its presence felt. “There is
a definite shift in viewing habits of
consumers in MENA towards high definition
(HD) content,” says Al Kuwari. “Pay TV
operators such as beIN have started
differentiating their offerings by providing
premium exclusive HD content to their
subscribers. This trend is set to grow as
consumers become more aware of the
superior quality of HD channels and as
prices for LCD and LED HDTVs tumble with
more and more consumers changing to flat
screen TVs. We expect the HDTV
penetration to increase by at least 25 per
cent over the next three years