BRANDIE HAVELL
Mark Murphy,
DDS, FAGD
As a clinician and lead
faculty for ProSomnus
Sleep Technologies, I
resolve to do the following:
1. Help Dentists treat more
patients with greater
efficiency and effectiveness
through education, product
development, marketing
and best in class service.
2. Achieve Diplomate Status
with the AADSM. Already
a qualified dentist, I am
enrolled in the Mastery
Program and plan to take
my Board exam in May 2019.
3. Fix PDAC requirements for
Medicare device selection.
The current system
requirements are outdated
and arbitrary. ProSomnus
has met with and is working
to broaden and update
PDAC.
4. Nurture new dentists
who want to treat DSM
patients. Writing, lecturing,
mentoring and other
supportive activities will
help increase the number of
dentists treating OSA with
OAT. This is an epidemic
that dentistry is at the
forefront of, and we should
lead.
5. Triple the number of
patients I treated last year
in my practice. My new
work/life balance formula
has me flying less and in
the practice more. I plan
to strengthen relationships
with local referring
physicians and market
directly to consumers in my
area. I currently work out
of two offices and will add a
third in the first quarter.
John Tucker,
DMD
Have you set your goals
for 2019?
2018 was a phenomenal
year for my Dental Sleep
Medicine practice. I have set
a goal to increase my Dental
Sleep Medicine practice by
20% for 2019. Many of you
reading this must be saying
that is absurd! I quote MC
Escher, “Only those who
attempt the absurd will
achieve the impossible”.
1. My first step to
accomplish this goal is to
ensure that every team
member is onboard with
a unified message. I have
three new team members
that need to be properly
educated in Dental Sleep
Medicine and understand
our unified message. I will
accomplish this by having
them complete the OSA
University online training
program.
2. The second step is to do
more direct to consumer
marketing. I am finalizing
our “Refer a Friend or
Family member” program.
This consists of a 3 x 5
card with our practice
information and a place to
have the referring patients
name as well as the new
patients name. When a new
patient presents this card,
the referring patient will
receive a $25.00 Amazon gift
card.
3. Step three is my attitude
and leadership ability. My
long-term goals are merely
the result of short-term
habits that I need to do by
improving 1% every day.
It’s your life! Own it… no
one else will!