January 2014 through December 2014 - Page 29

SOCIAL MEDIA T Start the New Year off Right—Dos and Don’ts of Blogging e by Edie Melson he new year is a great time to turn over a new blogging leaf and start fresh. It’s also a good time to clean up some sloppy blogging habits that may have crept in. No matter where you are with blogging, it’s important to do it well. Whether you blog twice a month on a group blog, or daily on your own site, there are some essential dos and don’ts of blogging that I’d like to share with you today. The Dos of Blogging Do Keep a Schedule: I’ve said it before and I’ll continue to say it until the day I die. If we expect our readers to come back regularly, we must be dependable. Do Include a Picture and Name—On the FRONT Page: I don’t know how many times I’ve visited a blog (usually through social media) and can’t figure out who owns it. Blogs are places people connect. It’s hard to forge that connection without a picture and a name. NOTE: If you’re part of a group blog, you wouldn’t want everyon