JUNE-JULY 2018 Nov-Dec 2017 - Copy | Page 26

26
| Global MDA Journal | NOV-DEC 2017
Telematics will play a significant role in how machines to machine communication is done and how it ultimately leads to site and fleet efficiency . Excon , I mentioned earlier is a platform where all manufacturers like to showcase their latest technologies , this includes digital technology . and services are designed , engineered and manufactured to address customer needs . Today ’ s customer is not just looking for a product ; he / she is looking for a complete product solution . JCB is committed to increasing its range of Made in India products to cater to an even wider customer base .
There are multiple aspects that need to be addressed to ensure that customers derive maximum output from our machines . The first and foremost is the inherent concept and design of the machine . At JCB , we manufacture products to One Global Quality which means products manufactured in India can be used in any part of the world . These products have been designed to perform in demanding Indian working conditions
In addition to the design of the product , after sales support plays a critical role in the buying cycle . Over the years , we have also set-up the largest distribution network in the industry with 63 dealers and 650 outlets . These outlets are spread across India , employing over 6,000 trained professionals to cater to different customer requirements .
Safety is of paramount importance today . The customers want a productive and efficient equipment , but without compromising on the safety aspect of it . They are increasingly demanding machines which offer the best operating experience through ergonomically placed controls and are safe and reliable .
JCB has taken special cognizance of this and invested heavily in delivering machines which offer the best-in-class safety features along with unmatched performance . For e . g . - JCB Skid Steer Loaders are world ’ s safest as we are the first manufacturer to offer a side door entry .
We have invested in the technology and introduced the state-of-the-art telematics technology called JCB Livelink , which helps our customers remotely monitor and manage their machines . Users , Dealers and JCB get SMS alerts on their phones regarding the Service , Operations and Security of their machine .
An initiative like Make in India has been designed to establish India as a Global Manufacturing Hub . Please share your thoughts on on-ground implementation . What more needs to be done ?
The Government launched the Make in India programme in 2014 , with the primary goal of making India a global manufacturing hub , by encouraging both multinational as well as domestic companies to manufacture their products within the country .
The programme aims to raise the contribution of the manufacturing sector to 25 % of the Gross Domestic Product ( GDP ) by the year 2025 from its current 15 %.
Through concerted efforts of the Government in the past three years , Make in India has made considerable effort in positioning India as a desirable manufacturing destination .
India is regarded as a stable economy in the global market place . It is also one of the fastest growing economies in the world . Make in India aims to renew investors ’ confidence in India . Sustained efforts to improve the ease of doing business will play an important role if manufacturing related investments are needed .
The recent improvement in rankings is welcome effort and the same needs to continue to improve the position further for investors to setup manufacturing units in India , thereby providing employment . www . ghmediabusiness . com