JAMO magazine May 2015/ 17 issue | Page 38

Erum Khan believes fashion is the highest form of expression because we live our lives in it. It is art, architecture and movement all in one, so it should be functional and serve a purpose. For her, Clothing can be an artistic expression - a projection of the image people want the world to see. What people wear projects who they are.

She promotes exquisite tailoring skills combined with a street avant-garde. Her label Erum Khan (EK) is “timeless style and effortless femininity”, which have distinguished the brand in fashion industry. She creates formal, semi-formal, party and bridal wear.

Interviewed By: Mahrung al Baloshi

Pictures by: eBuzz Today

JAMO/ MAY 2015