JAMO magazine July Issue 2016 23 ISSUE - Page 6



This is a more concentrated version of an essence, usually thicker in consistency. Different serums can hyper-target skin issues and are meant to be layered.


Sheet Mask

These are sometimes used in place of an essence.


Eye Cream

This is meant to hydrate and protect the skin around your eyes.


Sleeping mask

Apply this to intensely hydrate and restore firmness as you sleep.



The Truth About Korean Beauty Routine.

It’s no real surprise that when it comes to talking beauty, the conversation almost always lands on some exotic, nay, crazy concoction that has made it’s way from the East. You know those snail infused sleep masks you’re obsessed with? Or that oil cleanser you use every AM and PM? Or the brightening serum responsible for your glow? All Asian imports. You gotta admit, when it comes to skincare, they’re onto something.

Sure, it’s likely due to the fact that they’ve been up to it since, oh, let’s say 700 BCE, and have been busy passing down their techniques since then. While the likelihood that our brains could compute centuries worth of skincare data is, well, questionable, it doesn’t mean we aren’t going to try (big emphasis on try here, guys).

If you haven’t gleaned over countless multi-step K-beauty articles by now (we’re going to ignore the fact that you’ve been living under a rock), here’s the gist of it all: getting porcelain-like skin is all about cleansing (twice to be thorough), hyper-targeting skin issues (that’s where most of the steps lie), and protection (SPF. Duh). We might be simplifying a bit, but we’re trying to ease you into it, okay?

What we’ve learned is that it isn’t a one-size-fits-all type deal nor is it that difficult. To help you (and us) mine the hotbed of info, we went to the experts to tell us why it’s actually worth your time and money (just think about how much you’ll save on concealer).