For instance,Lauren Berkovitz, CEO and Found-
er of polish brand Lauren B. Beauty, says 2018
was all about moody deep tones, such as blue,
purple and red, as well as mixed metals like
copper, gold and silver. She also adds that “a
great nude never goes out of style and is classi-
cally chic,” so we saw a lot of that this year too.
As far as nail art is concerned, it was all about
stickers and 3-D designs. “We are starting to
see more studs, jewelry, beads, chains etc. on
nails and this is probably not going away,” she
says. “We saw an array of abstract designs,
minimal designs and modern designs consist-
ing of lines, dots, negative space, brush strokes
and more.” Come 2019, bright colors—in the
form of a fresh coat of polish or art—will defi-
nitely be having their moment. Think neon like
Lauren B’s #imjuicing and yellows like Coach-
ella Valley Sun. Equally bold glitter and other
textured surfaces will also make their presence
known. “Glitter is a form of texture that is very
appealing on nails. Other textured surfaces
will become more popular and achievable.
Nails embellished with beads and studs are not
going anywhere,” says Berkovitz. “I always say
nails should be your best accessory, and now
we are seeing jewelry combined literally on
your fingertips.”
On the opposite end of the spectrum, we’ll also
see an uptick in minimal color and design, be-
ginning with the negative space manicure. “By
this I mean a clear base coat applied onto the
nail, then designs using bold lines, colors on
the tips only, words or phrases, elevated ver-
sions of the traditional French manicure, or a
mix of all of these,” says Berkovitz. Not only are
these on trend, she also notes that they can be
very forgiving since nail growth doesn’t show
as easily. Additionally, expect to see a mix of
bold texture with the negative space design. For
example, Berkovitz loves combining the two
by “starting with a clear base and then playing
with glitter, using glitter to create a crescent
moon at the base, or along one side, or as a
design even a simple negative nail with glitter
on top.”
Photo:laurenbbeauty
ISSUE 49 - 2019 January