Jacksonville Jaguars Gameday Newsletter | Page 17

HONOR ROWS Driven by Alert Today Florida, Honor Rows began in the Jaguars 1995 inaugural season, as the first-of-its-kind game-day seat incentive program among professional sports teams. This unique, nationally recognized program uses seats at Jaguars home games as an incentive to encourage youth to set and achieve ambitious but realistic goals. Goal setting involves academic achievement, behavioral improvement and performing public services. They have also pledged to not use tobacco, alcohol or illegal drugs. More than 4,000 youth and chaperones will participate and sit in the Honor Rows section this season. Game-day volunteers are provided by the United Way of Northeast Florida. Interested non-profit agencies from within five Northeast Florida counties (i.e., Duval, Baker, Clay, Nassau and St. Johns only) are eligible to apply. The flexibility of the program allows agencies to determine how best to use seats as motivational goals. Youth must be between the ages of 9 and 17 to earn their seat to a game. Since 1995, more than 40,000 youth have earned their seat to a Jaguars home game. THE NORTHEAST FLORIDA COMMUNITY ACTION AGENCY’S (NFCAA) One of our Honor Row’s groups this year is The Northeast Florida Community Action Agency’s (NFCAA). NFCAA’s mission is to collaborate with community partners to stabilize vulnerable households and empower families in Northeast Florida to achieve self-sufficiency through education, employment, and advocacy. Emphasizing family stability, keeping families together and getting families back together are accomplished through their employment, housing, supportive services and health/ nutrition programs. The Northeast Florida Community Action Agency has over 200 kids that met their goal and will be attending the September 11th game against the Green Bay Packers.