itSMFI 2016 Forum Focus - September Forum Focus ITSMFI Sept 2016 | Page 2

Food for Thought by Bruce Harvey , Company Secretary itSMF
International Limited 
As Service Management Professionals, is it possible that we
may be flying under the radar screen? 
I am constantly amazed at the depth and breadth of
competencies and capabilities that Service Management
Professionals appear to have and the experience that they can
bring to bear on a problem or need. And the benefits that they
can provide are evident across the entire delivery chain from
R&D to implementation to end of lifecycle of almost every
product or service that is consumed in our economies!
But I am just as amazed that it would appear that the wider
market place does not know that we exist? And if they don’t
know that we exist- from the customer’s perspective we don’t!
We spend a lot of time at conferences sharing our collective
knowledge with each other but do we spend enough time
telling the world of the value that we as Service Management
Professionals can add to their enterprises whether government
or private, large or small!
In a previous life, as a Business Development and Strategic
Marketing Manager, the objective was to sell the sizzle and not
the sausage! After 3 + years of watching over the Australian
Chapter initially and more recently as the Company Secretary
for the International Company, I am noticing much discussion
on the frameworks that are available to support the Service
Management Function (the sausage if you will) but little
promotion of the “Sizzle”!
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3
Service Managers save and improve lives through their
work in the Health Sector!
4 A Word from the International Chair
—Shari Brunette
it SMFI Feature:
What is ITSM
Sysaid
14 it SMFI World Chapter Events
15 it SMFI Feature:
Governing Value—Corporate, IT & Service Governance
Peter Brooks
17 Shari Brunette nominated for Prestigious Pink Elephant IT
Leader of the Year 2016
19 it SMFI Feature:
How do you ensure that the outcomes from assessments are accurate and
objective
Paul Collins, SkillsTx.com
20 it SMFI Feature:
22 it SMFI Feature:
24 Meet the 2016 itSMF International Board
27 it SMFI Chapter Directory
Service Management Evolution—How are DevOps and Agile changing our
world?
Claire Agutter—ITSM Zone
What Skills and Competencies do we need?
Matthew Burrows—BMSimpact.com
2 itSMFI Forum Focus—September 2016
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Service Managers move people to work safely and on time
through their work in the Transport Sector.
Service Managers protect our lives and property through
their work in the Emergency Service Sector.
Service Managers provide us with water and energy
through their work in the utilities Sector.
Service Managers lift our living standards through their
work in the Finance Sector.
Service Managers provide opportunities for Personal
Development through their work in the Education Sector.
Service Managers add enormous value in all areas of our
economies – but what we don’t seem to do is the tell the
world about it.
Service Managers make our world a better place!
Are Service Managers flying under the radar screen?
Best Regards
ABH
Next Edition:
The next edition of our e-zine is scheduled for publication on Ist
December 2016.
Chapters are invited to send details of forthcoming events and
any newsworthy items related to their chapters for publication.
Contributors are invited to forward articles for publication by 17 th
November 2016 for consideration for publication.
Advertisers are also invited to consider advertising opportunities
in the e-zine– Click here to view the Media Kit.