It's All Well+Good Magazine | A Quarterly about Life Issue №4 | Page 53

53

WELL+GOOD

BREATHE

Through a Dog's Ear

iCalmDog

iCalmDog is a portable, easy-to-use player pre-loaded with 4 hours of Through A Dog's Ear music that is clinically demonstrated to calm canines. You can even expand your music library by choosing the program(s) best suited for your dog. iCalmDog has teamed up with world renowned positive-reinforcement trainer Victoria Stilwell to create training protocols for aggression, fireworks, and city sounds.

Research shows that dogs, like humans, can be entrained. This means that the heart rate, brainwaves, and breath can be influenced by external rhythms. Slow and simple piano music seems to produce the most consistent results for a calming effect.

Overstimulation, as in overly complex or volume in sound, is an issue for both human + canine. As dogs are so much more sensitive to sound than humans, the sonic landscape is an even more important factor in their well-being.

iCalmDog is the portable version of Through a Dog's Ear music therapy for dogs. Leave it at home or bring it along on your outings!

It is perfect for the hectic holidays which can cause anxiety for many of our canine buddies.

iCalmDog creator Lisa Spector's own dogs, Gina + Sanchez, field test music clinically-proven to calm dogs. Works on humans too!

photo: Through a Dog's Ear

79.95 USD (UP) - 15% discount for all purchases made before December 31 2013. (coupon: WhatTherapy); reduced shipping rates to Singapore! For purchases of 10 units or more, contact Lisa of Through a Dog's Ear for details

www.ThroughaDogsear.com www.iCalmDog.com